PURPOSE
Series of events to promote the new Range Rover Sport to global press, national and international dealer principals, dealer training, customer ride and drives.
BRIEF
To create a full pop up restaurant and hospitality hub at a number of destinations across the UK.
NUMBERS
Up to 250 per day.
DURATION
5 months.
UNIQUE SELLING POINT
Indulgence provided AA Rosette restaurant-quality food to the highest possible standards, consistently, for the duration of the event. From a brief, a specifically created innovative à la carte menu offered guests an exclusive track side dining experience.