UK Launch of the 2013 Range Rover Sport

PURPOSE

Series of events to promote the new Range Rover Sport to global press, national and international dealer principals, dealer training, customer ride and drives.

BRIEF

To create a full pop up restaurant and hospitality hub at a number of destinations across the UK.

NUMBERS

Up to 250 per day.

DURATION

5 months.

UNIQUE SELLING POINT

Indulgence provided AA Rosette restaurant-quality food to the highest possible standards, consistently, for the duration of the event. From a brief, a specifically created innovative à la carte menu offered guests an exclusive track side dining experience.